BMW's role in the London 2012 Olympics

BMW are the official automotive Partner for the London 2012 Olympic Games and the Paralympic games. Previously we took a look at the BMW Olympic fleet and how they are helping with the games, but this time we are taking a look at BMW’s role in the Olympics as a whole. BMW have been getting heavily involved with the Olympics and are proud to be partners with London 2012.

BMW started their support by providing vehicles to be Olympic torch relay command cars as the torch travelled all around the country. They have been providing vehicles to shuttle athletes to and from the Olympic stadium and as support for different events, such as using motorbikes to support the cycling events taking place.

BMW have another big Olympic project, the BMW Olympic Pavilion. A competition took place for six architecture firms to produce a design for the BMW Olympic Pavilion and the best design would be created. The BMW Pavilion looks incredible and has lots of interesting features.

 

The Pavilion is set on the waterworks river and uses the river water to cool the building; it then sends the filtered water back into the river and creates a ‘water curtain’ feature which looks amazing.

The BMW Olympic Pavilion is built from steel and recycled content; it has been designed to reflect the heritage of BMW. The building has been built as an addition to the Olympic park and is located just across from the Olympic Stadium. BMW have a big presence at the London 2012 Olympics and have provided a lot of support to the country at this important time.

Inside the BMW Pavilion the lower floor shows off BMW’s role in sponsoring the Olympics, the lower floor also focuses a lot on sustainability and BMW are keen to put this on show. The Pavilion is open to visitors over the Olympic period and is expected to see thousands of people come through their doors.